Aka... Never Drink Ordinary

Ordinary. Do you think of yourself as ordinary? We don’t, and we certainly don’t think our fabulous customers are ordinary. So obviously, you wouldn’t want to DRINK ordinary. We have deep roots in the beverage business, decades spent searching out the new, the interesting, and -above all- the delicious. Now we’re putting all that expertise to use for YOU, bringing you our own well-edited selection of wines, craft beer, ciders, and spirits

Small Producers, independent labels, new regions or products- we find them all, and we find them at great prices. The result? You’ll drink like an industry insider, while we do all the work. (Psst: it’s hardly work. We Love our jobs.)


Ann Williams

Ann grew up on a small family farm in North Dakota, where she learned the value of hard work. Educated at the Dana Hall School and Brown University, she acquired written and verbal communications skills and an insatiable curiosity about other places and cultures. After almost three decades in the beverage business, she believes that wine is endlessly fascinating, but that it should also be fun.

Cassie Heller

Cassie grew up in the area with a passion for food.  She graduated from the Culinary Arts program at Tri-County and earned her degree in Hospitality & Restaurant Management.  At college, she discovered how much wine can change a dish for better or worse. Studying wine in Italy is what motivated her to make a career in the beverage industry, and started working for a distributor right out of college. 


Jace Heller

Always a favorite of everyone who stops by! Jace has been with us since he was four months old, and he loves coming to the store. Confused when people don’t pet him, Jace waits by the door to greet customers. His favorite is when children come in with their parents and play with him or when people bring the fur children!


14 Grove St, Franklin, MA 02038


(508) 520-9163


Sunday: 12–5PM
Monday: 12–7PM
Tuesday: 10AM–8PM
Wednesday: 10AM–8PM
Thursday: 10AM–8PM
Friday: 10AM–9PM
Saturday: 10AM–9PM

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