The bubbles were considered a flaw-until they discovered people would pay MORE for them!
Pennywise: the ‘Restaurant-Only’ Edit
Contactless commerce isn’t new.
In medieval Florence, you could order a glass of wine delivered through a tiny window carved into the tavern, thus slaking your thirst without further spreading the Black Death. Some 150 of these ‘buchette del vino’ still exist, and enterprising Florentines have reopened a few to serve the same purpose during a modern plague.
If only our local restaurants had buchette del vino! You could swagger up to the window-socially distanced, of course- place your order, and be on your merry way, like the pre-pre-precursor of a drive-through. Sadly, I don’t envision state and local liquor authorities embracing this notion anytime soon. Restaurants-and restaurant suppliers- will continue to struggle with new regulations and new realities. Many restaurants will not survive this crisis. And the distributors who supply wine to restaurants? They’re in just as deep. They still have to pay their suppliers, whether or not the products have been sold. AND they have to pay taxes on inventory. Which brings me to Pennywise: The Restaurant-Only Edit.
When I started out in sales, I quickly decided to concentrate on restaurants. Why? They got ALL the best wines, many reserved for ‘On-Premise Only’ by order of the portfolio manager or supplier. I wanted to work with the fun stuff, so I became an on -premise specialist. When I opened the store, I utilized old contacts to get some of those goodies for Pour Richard’s. Some, but not all. Some favorites were still off-limits. Well, not now.
This is the most spectacular Pennywise I’ve ever assembled. Magnums of prestige cuvee Chateauneuf-du-Pape for $65. Russian River Pinot Noir for $18. Premier Cru Red Burgundy for $30-50% Off! Trophy Napa Cabernet, mature Kosuge Syrah, stellar Columbia Valley Syrah and Bordeaux blends, 1999 vintage Vino Nobile, and way too many more to name…the list is stupendous!
We’ll have some of our Pennywise ‘basics’, too: Red, white, and rose at crowd-pleasing prices. But if you’re a wine lover, know a wine lover, or both, you most definitely want to be at your computer Thursday at 9 AM. The sale will run through Sunday at 6 PM, and orders will be ready for pickup the following Friday. We’ll donate 5% of all sales to the Above and Beyond Hospitality Foundation.
But I still want one of those windows.