'They look too exciting for so early in the evening'.
Card vs Gift
There are no dumb questions. Really, there aren’t, because our store specializes in products which are outside the norm, and you might not be familiar with them. We are, and we’re happy to answer your questions, probably pouring you a few samples along the way.
But while there are no dumb questions, there are uncomfortable ones. Chief among these is, ‘Do you have a bottle of wine (beer, spirits) with a baby/dog/car/book/musical instrument on the label?’ Usually, the person asking this question is seeking a gift for a graduation/first car/first baby, etc, and wants the label to reflect the occasion. If you’ve asked this question and the person you asked looked uncomfortable, it’s because they were.
First of all, there really are not that many labels featuring a French horn. Or a BMW. Or a baby bottle (I’m going to go out on a limb with that one and suggest that’s a GOOD thing). So the wine pictured above does feature a cute fox on the label, but those are rare. And the cute fox is not why I bought that wine; I bought it because it’s a very tasty and well-priced Pinot Noir.
But say you DO find the desired picture on a label-how do you know the quality inside the bottle is what you want? Do you care? Presumably, the gift recipient is meant to drink it, and here’s the rub: Products that put that much effort into the packaging frequently drop the ball on what’s inside. (They can, because they’ve already drawn you in with that cute picture of a teddy bear.)
Think of it this way: does the label contribute much, if anything, to the functionality of a bottle? And do you treat other products this way? Have you ever picked a shirt off the rack in a clothing store and said, ‘This label is gorgeous-I just LOVE that red flower! I’m going to buy this shirt.’ I’m guessing probably not….and buying wine that way is equally nuts.
Luckily, there’s a simple solution-a greeting card. Greeting cards DO have pictures of cars/baby bottles/cats, etc because that IS their functionality. Having gotten the messaging out of the way with the card, you’re free to let the bottle do its intended job: be delicious.